What is ITC?

The power of Robert Kegan and Lisa Lahey’s genius technology (The Immunity to Change Process) rests in the fact that its approach is specifically designed to help individuals, work teams and organizations make those personal and collective changes that are most important to them, but have proven resistant even to thoughtful plans to change and heartfelt intentions to do things differently. 

The ITC process first generates a customized picture (the ITC “Map”) of a set of counterproductive beliefs, attitudes, and behaviors which are usually invisible and unexamined. The map brings to light the way our current mindset produces exactly those choices which prevent progress on the goal we say we most want to achieve. This is the “immunity to change,” and the visual representation of the improvement goal itself, what someone is doing or not doing instead of said goal, any hidden competing commitments, and the big assumptions a person has about their behavior and/or ability to change collectively compromise their Immunity to Change Map.

Once we see the real source of what has been preventing change, the approach guides us on a new path to overcoming it and achieving the desired goal. The process is both diagnostic in its approach to the problem and methodological and iterative in its approach to potential solutions.

ITC with an Equity-Focus

For equity work specifically, this is sort of self-examination is especially important, as bias, prejudice, and unconscious beliefs combine forces with white supremacy, white fragility, and white saviorism (not only present in white folks) to create covert racism in individuals, in turn making racist thoughts, attitudes, and behaviors especially difficult to detect and root out. Considering the automatic influence of unconscious beliefs on behavior, individualized mindset- and behavior-work is critical for both individual and organizational equity work. It can be argued that without this personal work, staff and especially leaders may unintentionally thwart organization-wide equity initiatives. 

We have been working to adapt the ITC framework for equity-issues specifically, and have been iterating and refining an equity-ceneted sustainable attitude- and behavior-change process at the intersection of eXd and ITC.

How we'll work

With the purchase of an individual cycle you will get:

  • Unlimited access to Samuel for coaching over a 3-month period
  • Access to Samuel's Calendly to schedule individual coaching calls at your own pace
  • Access to Samuel via email with next business day response for support

ITC runs in 3-month cycles, which allows for multiple on-ramp points and a clear container for progress on a map. You can run through a full map in one 3-month session or extend a map through multiple cycles.


The ITC process is an emotional and time-intensive process, so we want to make sure you know what you are signing up for: Use this link to get a peek into an online course we have created to support the coaching process. This preview answers the question, What Makes a Good Goal?

Hi, I’m Samuel Allen


Here at Equity Meets Design (EMD), we’ve been refining our coaching offerings in conjunction with our equityXdesign capacity building work, identifying the greatest barriers and levers for true individual, institutional and systemic change. Samuel Allen has led this work and will be leading this workshop.

As a husband, father of two daughters and son of a superhero, Samuel remains grounded in the idea that individuals are their own best advocates. His coaching approach is founded in Participatory Design (PD) methodologies, which place those experiencing the issue at the center of the work to resolve it. He uniquely brings a racial equity lens to traditional executive and adult coaching approaches.

Here for more details on our ITC coaching suite.

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